Geofencing

Geofencing is the practice of targeting a specific geographic location and serving ads to devices within that location.

With Geofencing, we create custom polygons around different locations targeting users who have been in those fences within a timeframe you define, either in the past or in real time.

Geofencing allows you to target consumers on their devices based on where they have been in the past or currently are, which in turn provides increased engagement, better efficiency, and boosted ROI/conversions.

Advertising techniques have significantly evolved over the years. They have gone from physical banners, TV, newspaper, and radio advertisements to online ads and the most recent and effective option: geofencing advertising. Geofencing advertising is a marketing practice that targets specific geographic locations to serve ads to a target audience’s devices within that location. A geofence can be generated around a particular area or match predefined virtual parameters such as buildings.

At Community Journals Media Group, we offer geofencing advertising as part of our marketing services. Our approach includes an in-depth assessment of your business needs to recommend a tailored marketing strategy. We then implement and monitor that strategy to ensure you get the best results. Here’s a detailed look at what you should know about geofencing marketing.

What is Geofencing Marketing?

Geofencing marketing is an advertising technique that relies on virtual boundaries for a defined area to target potential customers who come into those boundaries.

Once vetted customers are within these boundaries, they can start receiving advertisements from nearby stores, brands, services, or products on their phones. The target audience can receive these advertisements as push notifications, alerts, and text messages.

Geofencing relies heavily on technologies, such as mobile networks, global positioning systems (GPS), and Wi-Fi networks. One approach for a geofence marketing campaign is to run a location-based ad via social media or Google. However, this may sound easy, but you should engage with a marketing agency like Community Journals Media Group to help you map out the perfect strategy, create the right content, and implement the campaign effectively.

Geofencing Benefits

Geofencing marketing offers distinct benefits from traditional marketing strategies. Here’s a closer look at some of its benefits:

Boost Local Sales

Geofencing can boost your local sales and increase engagement by targeting potential customers in a specific context or location. This is different than mass marketing deployed through geographical areas like cities, countries, or regions, which would be less likely to match your business or service with a potential customer.
Geofencing also allows you to customize offers, messaging, and recommendations according to the target customer’s location and behaviors, enhancing their user experience and increasing their chances of becoming your customer.

Understand Customer Behavior

Geofencing allows businesses and service providers to understand how their customers behave by tracking how often they visit defined neighborhoods and how long they stay in these areas. All this data results in crucial customer insights that can help you create better advertising experiences and give your business a competitive edge.

Besides understanding customer behavior, geofencing marketing helps make timely ads available to target customers. Unlike other advertisements where you would wait for your potential client to read a newspaper, watch a TV ad, or even search online for products or services you offer, these targeted advertisements can have your banner ad pop up in their feed in real time.

Economical

Geofencing’s deployment in specific locations makes it cost-effective compared with mass advertisement, which requires many resources to spread a message over a broad geographical area. With geofencing marketing, you create ads that target specific areas and deploy them according to the analysis of your customers’ behaviors. If deployed well, these ads can help you reach a much higher number of customers who are highly likely to become customers.

Flexibility

Since geofencing can be created in various ways, you can adapt it to your overall marketing strategy. Some strategies include setting up geofences to cover a specific area within your business or people within your store. You can also set ads to cover areas close to your business with high foot traffic or set them up to run at a specific time.

Contact the Community Journals Media Group Team to Learn How to Set Up Geofencing Marketing

Geofencing marketing has revolutionized how businesses advertise by ensuring precise targeting, customized ads, and boosting engagement. If you’re looking for local marketing services that offer geofencing services in South Carolina and its surroundings, look no further than Community Journals Media Group.

Besides holding a stellar reputation for unmatched marketing services, we take a team approach in everything we do to ensure you get the best out of your marketing strategy.