24 Mar Kristy Adair
CREATIVE DESIGN LEAD
“I really enjoy the variety of design skills needed in my day-to-day. Because Community Journals is so much more than just a newspaper, we have such a wide variety in our creative endeavors. From ad campaigns to publications to digital publishing, the creative juices are always flowing and must be able to flex with the changing tide. Hence, things are NEVER boring. I am the wearer of many hats, and that’s what keeps my job interesting.”
A ’99 graduate of Clemson University, Kristy began her professional journey with Community Journals in 2000 doing news layout and special publication design. By 2008 she made her move to creative services and advertising design and since then, a majority of her focus has been designing publications and advertising campaigns for local businesses.
The recipient of over 100 different design awards in the last 12 years from various newspaper and advertising associations, including 52 first place awards, Kristy says, “My skill set is best used in a variety of creative design–content, ad and publication creation to print collateral.”
Kristy works closely servicing our clients to design their campaigns, and enjoys the variety of people and small businesses she says make the Upstate unique. Because of this, she says she knew early on she didn’t want to work for a large publishing company in a major city. However she adds, “In our industry, creating strong visual content with an inspirational experience is what keeps readers interested. Keeping our products fresh, up-to-date and trendy is what keeps us in the forefront of the publishing business. Being able to get our products into the hands of people from all over the world is what’s fascinating–mainly because we’re in Greenville, SC–not NYC, Chicago, or even Atlanta.”
A mother of two boys and proud Army wife who met her husband at Clemson, Kristy is an avid Clemson football fan and enjoys spending her free time at her family’s lake house in the area. ”Although I grew up in the heart of Gamecock Country, ” she says, “as soon as I finished high school and could escape to Tiger Town, I did!”