Streaming TV & Over The Top (OTT) Advertising
Streaming TV, also called Over The Top (OTT), is a branding strategy that allows your commercial to be served across ALL devices to reach users wherever they may be viewing live or on-demand programming.
Television advertising has been a staple marketing technique for decades. But advertising today does not look like it did even just a few years ago. The landscape has changed dramatically, and one of the ways it can benefit your business is with over the top (OTT) or streaming TV advertising. At Community Journals Media Group, we understand the ins and outs of this new frontier and how it can serve your organization. Here’s a look at how it works.
What is Streaming TV Advertising?
Streaming services have caused a massive shift in how entertainment is consumed. Movies, videos, and shows are available on demand and many device options, including smartphones, tablets, laptops, and smart TVs. Naturally, this entertainment revolution also created many new opportunities for advertisers.
Advertising on streaming TV is an excellent top of the sales funnel opportunity that allows you to draw the interest of a wide range of potential customers.
How does OTT Advertising work?
One type of streaming advertising is over the top, or OTT. While streaming refers to accessing content via the internet, OTT is a subtle subset of that. OTT streaming uses devices and apps to access content. If you’re watching a show on TV with a cable box, you’re streaming, but if you’re watching the same show on your phone using an app, that’s OTT.
OTT advertising has advantages that are unique to this form of streaming. The use of apps enables advertisers to access information that’s invaluable for a successful campaign.
Benefits of TV Streaming Advertising
The cost-effective price of streaming advertising isn’t the only reason it’s a good option for many organizations. Advertising through streaming services lets you maintain contact with consumers who have abandoned traditional television. There are a wide range of platforms to work with.
Streaming platforms are able to provide data that gives you a peek into your ad’s performance. You can see information such as click logs, website page views, and customer demographics. Streaming ad campaigns are also nimble, enabling you to use this information to adjust your strategy on the fly based on the results you see.
Types of TV Advertising
The classic TV ad spot isn’t the only way you can spread the word about your product. You have many options when it comes to types of advertising to use on TV. Here’s a sample of some of the types to choose from.
- Traditional commercials – These are the type of advertising that’s historically been the most common. These spots generally last 15 seconds to a few minutes and give a brief introduction to the product or company.
- Bumper ads – Brief five to 10 second spots that run at the beginning or end of ad breaks and provide a quick, punchy message.
- Infomercials – Long-form spots that are 30 minutes long or more. They provide an in-depth look into the product or organization.
- Interactive ads – Provide an opportunity for viewers to respond through actions such as requesting information, answering polls, entering contests, or making a purchase.
- Call to action spots – Prompt immediate response from viewers with options such as calling a toll-free number or visiting a website
Build Your Brand with Community Journals
If you’re ready to explore the possibilities of advertising on streaming TV, the experts at Community Journals are here to help. You can reach the right audience for your message and build your brand in effective, proven ways. Our skilled staff will work closely with you to produce an ad campaign that aligns with who you are and what you have to offer. We would love to sit down with you and explain the options and how they can work for you. For more information about how we can help you, contact us today!